Countless experts turn to podcast interviews to share their message, but many get sidetracked after trying one or two shows. The key to success is consistently showing up, which reaps incredible benefits.
For example, in the past few months, I've purchased several books after hearing authors on podcasts. If I enjoyed an interview, I sought out
other shows they appeared on. On average, I would listen to four or five hours of their content before buying their book on Amazon.
The most recent book is, Buy Back Your Time by Dan Martell. I listened to him while walking, working in the yard, even cleaning my home. After a few hours, I bought his book.
Many experts miss incredible opportunities because they either 1) don't seek interview opportunities, or 2) give up after one or two shows if they don't immediately make money.
Nothing could be further from the truth. Interviews work when you work them.
Clarity is Key
Before you seek interview opportunities, you want to be clear on your specific message. Identifying this message is the foundational step in crafting a purposeful and impactful communication strategy. This initial clarity not only ensures that your messaging aligns seamlessly with your objectives but also serves as a guiding beacon throughout your interactions, enabling you to articulate your ideas with precision and purpose.
Why Your Message Matters
Your message is the core of your communication. It defines what you want to say and how you want to be perceived. Without a clear message, your efforts to book podcast shows and engage with listeners can become scattered and ineffective. A well-defined message helps you to:
Align with Your Goals: Whether you're promoting a product, sharing expertise, or telling a personal story, your message should reflect your primary objectives.
Engage the Audience: Listeners are more likely to connect with a message that is clear, relevant, and meaningful to them.
Stand Out: In a crowded podcasting landscape, a distinct message can set you apart from other guests and make a memorable impression.
Steps to Identify Your Message
Clarify Your Objectives
Determine what you want to achieve by appearing on podcasts. Is it to raise awareness, drive sales, build your brand, or something else? Your objectives will shape the content and tone of your message.
Understand Your Audience
Research the podcasts you are targeting and their audiences. Tailor your message to address their interests, needs, and preferences. The more
you know about your audience, the more effectively you can craft your message.
Define Your Unique Value
Identify what makes you unique. What experiences, insights, or perspectives do you bring that others might not? Your unique value proposition should be a central element of your message.
Keep It Simple
A clear and concise message is easier to understand and remember. Avoid jargon and overly complex language. Aim to convey your message in a straightforward and engaging manner.
Focus on Key Points
Highlight the main points you want to communicate. What are the top three things you want listeners to take away from your podcast appearance? Focusing on key points ensures that your message is impactful and memorable.
Incorporate Your Story
Personal stories and anecdotes can make your message more relatable and engaging. Think about how your personal experiences can illustrate and reinforce your message.
Avoid a Pitch Fest
When identifying your specific message, focus on providing genuine value rather than turning your appearance into a pitch fest. Share insights and actionable advice to build trust and engage the audience naturally.
Example of Identifying a Core Message
Suppose your goal is to promote a new book on sustainable living. Your specific message might be: "I want to share practical tips from my book on how individuals can incorporate sustainable practices into their daily lives. My unique approach combines scientific research with easy-to-implement strategies, making sustainability accessible and achievable for everyone."
Conclusion
Identifying the specific message you want to convey is the foundational step in crafting a purposeful and impactful communication strategy. This initial clarity not only ensures that your messaging aligns seamlessly with your objectives but also serves as a guiding beacon throughout your interactions, enabling you to articulate your ideas with precision and purpose. By taking the time to define your message, you set the stage for successful podcast appearances that resonate with hosts and listeners alike.
About the Author
Kathleen Gage is a highly experienced business consultant, keynote speaker, author, and marketing strategist. She’s the founder of Vegan Visibility and co-founder of Vegan Visibility Productions. Kathleen is known for her resilience in navigating economic challenges and her commitment to advocating for a sustainable, compassionate world. She consults with vegan plant-based businesses, hosts popular podcasts, authors books, and organizes virtual summits, book launches, and digital product launches. Kathleen resides in Central Oregon, where she indulges her passion for outdoor activities and cares for rescued animals on her property.
With over 30 years as a professional speaker, Kathleen Gage brings high energy and a focus on breaking through barriers. Whether your need calls for a keynote speaker or presenter, she has spoken to groups across a wide range of industries. Whether your audience is 10 or 1,000, Kathleen will hit the ground running and deliver an inspiring talk.
Learn more at www.VeganVisibility.com
Would you like Kathleen to share her journey and perspective with your community via your podcast or summit? If so, please reach out to her via email at kathleen (@) kathleengage.com.
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