If you're like most people, you read a lot of blog posts, articles, and online content. You've likely encountered a piece you loved and wanted to find more from the author, only to discover there was no contact information. This often happens on community-owned blogs or by inexperienced writers.
An expert writes an outstanding piece, but you have no idea who the author is. Or, you see a name but cannot find any contact information or a web address. It's frustrating, to say the least.
This is why an article resource box is so valuable. It ensures readers can easily find out more about the author, access additional content, and connect directly, making the reading experience more satisfying and engaging.
Granted, if you’re hired as a ghostwriter, that’s a different conversation. But for most experts using article marketing to position their expertise, increase visibility, and generate market reach, making it easy for people to find them is a great idea.
What Exactly is a Resource Box?
A resource box is a short bio or byline that accompanies an article, providing essential information about the author. It usually includes the author's name, credentials, a brief description of their expertise, and often includes a call to action or a link to their website or social media profiles.
Why You Should Have One
Establishes Credibility: A well-written resource box lends credibility to the author by showcasing their qualifications and expertise on the article's topic.
Drives Traffic: By including a link to the author's website or social media profiles, a resource box can drive traffic to their online platforms, increasing visibility and potential followers or customers.
Encourages Engagement: It encourages readers who resonate with the content to connect further with the author, whether through social media, email newsletters, or other platforms.
Examples Using "Kathleen Gage" as an Example
As a business consultant and marketing strategist, I often utilize a resource box to maximize engagement and credibility. In addition to what is at the end of this article, here are a couple of hypothetical examples of how I could structure my resource box:
Example 1:
Kathleen Gage is an internationally recognized keynote speaker, business coach, and bestselling author specializing in online marketing and business growth strategies. Visit her website at www.kathleengage.com for more articles, resources, and to connect with Kathleen on social media.
Example 2:
Meet Kathleen Gage, your go-to expert for transforming your business through powerful marketing strategies. Discover practical tips and insights at www.kathleengage.com and follow Kathleen on Twitter (@KathleenGage) for daily inspiration and business wisdom.
In these examples, I effectively introduce myself, highlight my expertise, and provide clear calls to action for further engagement. This approach not only informs readers about my background but also encourages them to visit my website or connect with me on social media, thereby enhancing my online presence and fostering potential business relationships.
In conclusion, a well-crafted resource box is a powerful tool for authors to establish credibility, drive traffic, and encourage ongoing engagement with their audience. It serves as a concise yet impactful conclusion to an article, leaving readers with a clear path to learn more about the author and their work.
About the Author
Kathleen Gage is a highly experienced business consultant, keynote speaker, author, and marketing strategist. She’s the founder of Vegan Visibility and co-founder of Vegan Visibility Productions. Kathleen is known for her resilience in navigating economic challenges and her commitment to advocating for a sustainable, compassionate world. She consults with vegan plant-based businesses, hosts popular podcasts, authors books, and organizes the virtual summits, book launches, and digital product launches. Kathleen resides in Central Oregon, where she indulges her passion for outdoor activities and cares for rescued animals on her property.
Learn more about Kathleen and her involvement in the vegan niche and market at www.VeganVisibilityProductions.com
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